We started off with a power point about design practice.
Module Aims
•To investigate and develop an increasingly self determined approach to the design process in response to the brief.
•
•To develop a practical and conceptual understanding of issues relating to function, context and audience in response to graphic design practice.
•
•To further develop critical and reflective approaches to the documentation and evaluation of individual and group-based studio/design practices.
•
•To establish a critical approach to the documentation, analysis and evaluation of work and its contextualisation within current graphic design practice
“[Graphic Design is] An
ongoing
examination/conversation between the
dynamics of
personal exploration and professional practice”
personal exploration and professional practice”
– Matt Owens, Volumeone.
- Appropriateness of response
- Quality of resolution
- Meeting the deadline
1.
•Who is the audience
•What is the context
•What is the method of delivery
What Is a Problem?
Are you being ask to......or do you want to.......
Persuade, inform, promote, educate,
entertain, explain, clarify, organise
clarify, confuse, engage, ask a question, make a statement, give an order, deliver an instruction, make someone laugh/cry…..?
RATIONALE ?
concept
idea
research
audience
context
media
creative
ethical
commercial
handmade
digital
lens based
3 – dimensonal- Objects, spacial
4 - dimensional- Movement, time
Quality of Resolution
•Breadth of initial ideas
•Selection of potential solutions
•Thorough visual development
•Attention to detail / Crafting
•Clarity of presentation
and/or
image
?
is the
MEDIA
the
MESSAGE
MEDIA
the
MESSAGE
Tone of Voice
•Test it
•Make it better
Meeting the
DEADLINE
DEADLINE
=
An
Effective
Design Practice
Effective
Design Practice
For the second part of the lesson we had to answer some questions about ourselves.
ME
What is your professional name and contact details?
Jimbo
jameskeefe.design@gmail.com
jameskeefe.design@gmail.com
What 5 words best describe your design practice?
- Clinical
- Minimal
- Digital
- Logical
- Contemporary
What 5 words best describe you as a person?
- Dedicated
- Professional
- Reliable
- Ambitious
- Laid back
What are your 5 strongest design skills?
- I am competent with working on adobe software
- I can like to take ideas from non-graphic design sources, such as architecture
- I have a good attention to detail
- I can finish work to a professional standard
- I like to create create work that is informed by modernism
What areas of graphic design interests you the most?
- Product and packaging
- Editorial design
- Branding and identity
- Design for web
Who are your 5 favourite designers/design studios?
- Noma Bar
- Experimental Jetset
- Yuna Kim
What makes these your favourites and where can you find their work?
- http://www.dutchuncle.co.uk/illustrators/noma-bar/portfolios/portfolio
- http://www.experimentaljetset.com
- http://www.iamyuna.com
What 5 things do you want to be?
- I want to be successful within the creative industry
- I want to be confident when communicating my work and ideas
- I want to be part of a successful design studio
What 5 things do you think you need to do to be this?
- Be well informed of contemporary practises and have a good understanding and awareness of my audience
- I need to put this into practise, weather it be in crits, talking to my peers or just the general public
- Be able to work as part of a team as well as individual practice
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